Elevating Reddit, Inc.’s Employer Brand

By merging Reddit’s absurdly self-aware B2C brand voice with its employer branding strategy, I’ve been able to grow its initially small LinkedIn presence significantly in the last 5 years with content featured by publications including Forbes, LinkedIn News, and Business Insider. We’ve also been featured by LinkedIn as a best-in-class example for community engagement.

• +1,155% growth from March 2019 to June 2024 (29K to 364K followers)

• Increased monthly engagement rate average from 2.61% to 4.96%

• 23K impressions/month → 388K impressions/month average

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Community Engagement Examples

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