Elevating Reddit, Inc.’s Employer Brand

By merging Reddit’s absurdly self-aware B2C brand voice with its employer branding strategy, I’ve been able to grow its initially small LinkedIn presence significantly in the last 2.5 years and have content featured by publications including Forbes, LinkedIn News, and Business Insider. We’ve also been featured by LinkedIn as a best-in-class example for community engagement.

• +427% growth from March 2019 to September 2021 (29K to 153K followers)

• Increased monthly engagement rate average from 2.61% to 4.96%

• 23K impressions/month → 388K impressions/month average

Post Examples

Community Engagement Examples

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