Hi, I’m Allison. I’m a social media strategist who has led Reddit's organic social media program since March 2019. Some of my most exciting achievements at Reddit include spearheading the brand’s social strategy throughout the Wall Street Bets saga and first-ever Super Bowl ad, launching its presence on TikTok, and stewarding the voice of Reddit on Reddit through u/reddit_irl. My work has won notable industry awards like The Webbys and Cannes Lions, been featured in outlets such as Comments By Celebs to Elle, and been recognized as best-in-class examples by LinkedIn and Twitter. Still, I’m happiest when it’s shared in fastidious communities like r/CleverComebacks or r/memes.
Prior to Reddit, I was a staff writer for Betches media company and acted as a Senior Digital Marketing Manager for LEWIS Global Communications, where I worked on social media programs for B2B tech companies including VMware, ServiceNow, and SendGrid.
Outside of my professional endeavors, my hobbies include overestimating my home renovation abilities, pursuing gluten I meet on Trip Advisor, and talking about the Real Housewives with whoever will listen.